Replatforming a legacy storefront into a headless commerce engine.
Halden's Magento 1 storefront was slow, expensive to maintain, and unable to support the merchandising velocity the team needed. Mobile Core Web Vitals were failing, and every campaign push required an engineer.
- Migrated to a Next.js + Shopify Hydrogen headless architecture on Vercel edge.
- Rebuilt the product data layer with type-safe GraphQL and Algolia-powered search.
- Introduced a component library that let merchandisers ship new landing pages in hours, not weeks.
- Implemented server-side A/B testing and edge personalization for repeat visitors.